Impossible Foods
KNOW WHAT YOU EAT
KNOW WHAT YOU EAT
Client: Impossible Foods
Role: Art Direction, Design & Copywriting
Instructor: Delilah Kim
Society is already becoming more and more aware of the harmful effects of factory farming and meat consumption. However, people make groundless assumptions that plant-based meat is made from harmful and artificial substances.
So Impossible meat talks about how they treat the audience’s unfounded anxiety, by spelling out the ingredients by their scientific names.