Make People laugh or cry”



Some stories entertain. Others disappear.
I translate culture into bold narratives that stay
the ones you feel in your head, your gut, your bones.





Made in Seoul. Currently an Art Director based in NYC.


Growing up, I wasn’t “the loudest in the room”.
So I found other ways to express what I was feeling: 
first through classical music, then fashion stitches, design, and now, stories—where my ideas could speak loudest without saying a word.

Then I let my hands do the talking. But just making things look good was never the point. I wanted people to feel something. That’s why crafting stories that leave a mark became my favorite kind of obsession, which explains why my notes app is a chaotic mess of half-baked ideas, punchlines, and shower thoughts—waiting for their big debut.
Let’s bake it happen: lindseybaek99@gmail.com

Love: Film scores, letterboxd, Youtube rabbit holes, Goodreads, perfectly curated TikTok Reposts

Not a fan: Slow Wi-Fi, talking during movies, slow walkers
Experience















Education
KRUSH | New York, NY 
Brand Creative (Freelance, Dec ’24-) 

Ouvert Magazine
Jr. Art Director (Freelance, Nov ’24-)

The Martin Agency  | New York, NY
Art Director Resident (Jun - Aug ’24)
Penske | TIAA | UPS | OREO | Columbia  

Barbarian | New York, NY
Creator Intern (Jun - Aug ’23)
AMEX | Samsung


School of Visual Arts
BFA Advertising
Class of 2024

Student Representative,
Accepted Students Day ’23

Recognition















Notes
D&AD 2024 New Blood Awards:
Wood Pencil -Airbnb

Young Ones ADC 2024 Finalist:
Advertising: Branded Content /
Entertainment- Velveeta

Young Ones ADC 2024 Finalist:
Integrated - Velveeta

Ken & Ruth Deardoff Scholarship  
Silas H. Rhodes Scholarship  




“Trustworthy” 
“Ambitious” 
“Funny”
“Kind” 
“Patient”
{image 1}
(lovely handwritten notes)








An homage to Apple’s “Don’t Blink” — reimagined as my intro reel, when I was at The Martin Agency. Edited, written, and everything by me. Sometimes the best pitch is just being yourself!










Daily dose of creativity that inspires me (&you)
Pale Blue Dot | Carl Sagan
Here’s to the Crazy Ones | Steve Jobs
Insert Complicated Title Here | Virgil Abloh
A Kinder, Gentler Philosophy of Success | Alain de Botton





© 2025 LINDSEY BAEK