LINDSEY BAEK


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“ Make People laugh or cry”



Some stories entertain. Others disappear.
I translate culture into bold narratives that stay—
the ones you feel in your head, your gut, your bones.




Made in Seoul. Art Director based in NYC.


Growing up, I wasn’t “the loudest in the room”— so I found other ways to express what I was feeling: first through violin, then brush and canvas, and now stories—where my ideas could speak loudest without saying a word.

Then I let my hands do the talking. But just making things look good was never the point. I wanted people to feel something. That’s why crafting stories that leave a mark became my favorite kind of obsession, and that’s why my notes app is a chaotic mess of half-baked ideas, punchlines, and shower thoughts—waiting for their big debut. Let’s bake it happen: lindseybaek99@gmail.com


Core personality traits: Film scores
Letterboxd
 YouTube rabbit holes
 Goodreads
Experience















Education
Google | New York, NY
Social Creative at Google Brand Studio
(Jun ’25 - Present)

KRUSH | New York, NY 
Brand Creative (Dec ’24 - May ’25) 

The Martin Agency  | New York, NY
Art Director Resident (Jun - Aug ’24)
Penske, TIAA, UPS, OREO, Columbia  

Barbarian | New York, NY
Creator Intern (Jun - Aug ’23)
AMEX, Samsung


School of Visual Arts
BFA Advertising
Class of 2024
Recognition















Notes
The Webby Awards 2025:
People’s Voice Winner
Advertising, Media & PR Student |  Velveeta

D&AD 2024 New Blood Awards:
Wood Pencil | Airbnb

Young Ones ADC 2024 Finalist:
Advertising:
Branded Content / Entertainment |  Velveeta

Young Ones ADC 2024 Finalist:
Integrated | Velveeta


“Trustworthy” 
“Kind”
“Funny”
“Patient”
“Ambitious”







© 2025 LINDSEY BAEK