I translate culture into bold narratives that stay—
the ones you feel in your head, your gut, your bones.
Made in Seoul. Art Director based in NYC.
Growing up, I wasn’t “the loudest in the room”.
So I found other ways to express what I was feeling:
first through violin, then brush and canvas, and now stories—where my ideas could speak loudest without saying a word.
Then I let my hands do the talking. But just making things look good was never the point. I wanted people to feel something. That’s why crafting stories that leave a mark became my favorite kind of obsession, which explains why my notes app is a chaotic mess of half-baked ideas, punchlines, and shower thoughts—waiting for their big debut. Let’s bake it happen: lindseybaek99@gmail.com
Love: Film scores, letterboxd, Youtube rabbit holes, Goodreads, perfectly curated TikTok Reposts
Not a fan: Slow Wi-Fi, talking during movies, slow walkers
So I found other ways to express what I was feeling:
first through violin, then brush and canvas, and now stories—where my ideas could speak loudest without saying a word.
Then I let my hands do the talking. But just making things look good was never the point. I wanted people to feel something. That’s why crafting stories that leave a mark became my favorite kind of obsession, which explains why my notes app is a chaotic mess of half-baked ideas, punchlines, and shower thoughts—waiting for their big debut. Let’s bake it happen: lindseybaek99@gmail.com
Love: Film scores, letterboxd, Youtube rabbit holes, Goodreads, perfectly curated TikTok Reposts
Not a fan: Slow Wi-Fi, talking during movies, slow walkers
Experience
Education
Krush | New York, NY
Brand Creative (Freelance, Dec ’24-)
The Martin Agency | New York, NY
Art Director Resident (Jun - Aug ’24)
Penske | TIAA | UPS | OREO | Columbia
Barbarian | New York, NY
Creator Intern (Jun - Aug ’23)
AMEX | Samsung
Brand Creative (Freelance, Dec ’24-)
The Martin Agency | New York, NY
Art Director Resident (Jun - Aug ’24)
Penske | TIAA | UPS | OREO | Columbia
Barbarian | New York, NY
Creator Intern (Jun - Aug ’23)
AMEX | Samsung
School of Visual Arts
BFA Advertising
Class of 2024
Student Representative,
Accepted Students Day ’23
BFA Advertising
Class of 2024
Student Representative,
Accepted Students Day ’23
Recognition
Notes
D&AD 2024 New Blood Awards:
Wood Pencil -Airbnb
Young Ones ADC 2024 Finalist:
Advertising: Branded Content /
Entertainment- Velveeta
Young Ones ADC 2024 Finalist:
Integrated - Velveeta
Ken & Ruth Deardoff Scholarship
Silas H. Rhodes Scholarship
Wood Pencil -Airbnb
Young Ones ADC 2024 Finalist:
Advertising: Branded Content /
Entertainment- Velveeta
Young Ones ADC 2024 Finalist:
Integrated - Velveeta
Ken & Ruth Deardoff Scholarship
Silas H. Rhodes Scholarship
An homage to Apple’s “Don’t Blink” — reimagined as my intro reel, when I was at The Martin Agency. Edited, written, and everything by me. Sometimes the best pitch is just being yourself!
Daily dose of creativity that inspires me (&you)
Pale Blue Dot | Carl Sagan
Here’s to the Crazy Ones | Steve Jobs
Insert Complicated Title Here | Virgil Abloh
A Kinder, Gentler Philosophy of Success | Alain de Botton
© 2025 LINDSEY BAEK