I translate culture into bold narratives that stay—
the ones you feel in your head, your gut, your bones.
Made in Seoul. Art Director based in NYC.
Growing up, I wasn’t “the loudest in the room”— so I found other ways to express what I was feeling: first through violin, then brush and canvas, and now stories—where my ideas could speak loudest without saying a word.
Then I let my hands do the talking. But just making things look good was never the point. I wanted people to feel something. That’s why crafting stories that leave a mark became my favorite kind of obsession, and that’s why my notes app is a chaotic mess of half-baked ideas, punchlines, and shower thoughts—waiting for their big debut. Let’s bake it happen: lindseybaek99@gmail.com
Core personality traits: Film scores
Letterboxd
YouTube rabbit holes
Goodreads
Then I let my hands do the talking. But just making things look good was never the point. I wanted people to feel something. That’s why crafting stories that leave a mark became my favorite kind of obsession, and that’s why my notes app is a chaotic mess of half-baked ideas, punchlines, and shower thoughts—waiting for their big debut. Let’s bake it happen: lindseybaek99@gmail.com
Letterboxd
YouTube rabbit holes
Goodreads
Experience
Education
Google | New York, NY
Social Creative at Google Brand Studio
(Jun ’25 - Present)
KRUSH | New York, NY (Freelance)
Brand Creative (Dec ’24 - May ’25)
The Martin Agency | New York, NY
Art Director Resident (Jun - Aug ’24)
Penske, TIAA, UPS, OREO, Columbia
Barbarian | New York, NY
Creator Intern (Jun - Aug ’23)
AMEX, Samsung
Social Creative at Google Brand Studio
(Jun ’25 - Present)
KRUSH | New York, NY (Freelance)
Brand Creative (Dec ’24 - May ’25)
The Martin Agency | New York, NY
Art Director Resident (Jun - Aug ’24)
Penske, TIAA, UPS, OREO, Columbia
Barbarian | New York, NY
Creator Intern (Jun - Aug ’23)
AMEX, Samsung
School of Visual Arts
BFA Advertising
Class of 2024
Student Representative Panelist,
Accepted Students Day ’23
BFA Advertising
Class of 2024
Student Representative Panelist,
Accepted Students Day ’23
Ken & Ruth Deardoff Scholarship
Silas H. Rhodes Scholarship
Silas H. Rhodes Scholarship
Recognition
Notes
The Webby Awards 2025:
People’s Voice Winner
Advertising, Media & PR Student | Velveeta
D&AD 2024 New Blood Awards:
Wood Pencil | Airbnb
Young Ones ADC 2024 Finalist:
Advertising:
Branded Content / Entertainment | Velveeta
Young Ones ADC 2024 Finalist:
Integrated | Velveeta
People’s Voice Winner
Advertising, Media & PR Student | Velveeta
D&AD 2024 New Blood Awards:
Wood Pencil | Airbnb
Young Ones ADC 2024 Finalist:
Advertising:
Branded Content / Entertainment | Velveeta
Young Ones ADC 2024 Finalist:
Integrated | Velveeta
Daily dose of creativity that inspires me (&you)
Pale Blue Dot | Carl Sagan
Here’s to the Crazy Ones | Steve Jobs
Insert Complicated Title Here | Virgil Abloh
A Kinder, Gentler Philosophy of Success | Alain de Botton
© 2025 LINDSEY BAEK