archive — Lindsey Baek

Side Project
KRUSH
2025

Krush, a startup Asian dating app, needed a bold rebrand to stand out—calling for an OOH and social campaign that blended cultural authenticity with modern dating aesthetics.
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Passion Project
Imagine
2025

Imagine all the people living life in peace. (feat. John Lennon)
Using Google Gemini.
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Dove
The Wake Up Call
2024

Harassment is everywhere- yet still ignored. Dove empowers women to embrace real beauty—but how can they, when the world objectifies them? Dove is making harassment impossible to ignore, so confidence isn’t taken before it begins.
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Zillow
Liberty is worth paying for
2022

Gen Z stayed home during COVID. Now, they’re finally ready to move out.
So Zillow talks about little relatable freedoms;
The freedom you have when you rent your own place is priceless.
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Impossible Foods
Impossible Formula
2022

A cheeky campaign that challenges the misconception that plant-based meat is made of harmful, artificial substances—by spelling out Impossible Meat’s ingredients using their scientific names, turning fear into curiosity.