Side Project
KRUSH
2025
KRUSH
2025
Krush, a startup Asian dating app, needed a bold rebrand to stand out—calling for an OOH and social campaign that blended cultural authenticity with modern dating aesthetics.
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Passion Project
Imagine
2025
Imagine
2025
Imagine all the people living life in peace. (feat. John Lennon)
Using Google Gemini.
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Using Google Gemini.
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Dove
The Wake Up Call
2024
The Wake Up Call
2024
Harassment is everywhere- yet still ignored. Dove empowers women to embrace real beauty—but how can they, when the world objectifies them? Dove is making harassment impossible to ignore, so confidence isn’t taken before it begins.
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Zillow
Liberty is worth paying for
2022
Liberty is worth paying for
2022
Gen Z has been deterred from leaving their parents’ homes because of COVID-19.
But as we’re headed toward the end of the pandemic, we will see a surge of young people entering the rental market. So Zillow talks about little relatable freedoms;
The freedom you have when you rent your own place is priceless.
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But as we’re headed toward the end of the pandemic, we will see a surge of young people entering the rental market. So Zillow talks about little relatable freedoms;
The freedom you have when you rent your own place is priceless.
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Impossible Foods
Impossible Formula
2022
Impossible Formula
2022
People make groundless assumptions that plant-based meat is made from harmful and artificial substances. Impossible Formula is a cheeky campaign that challenges this misconception by spelling out Impossible meat’s ingredients using their scientific names, turning unfounded anxiety into curiosity.
© 2025 LINDSEY BAEK