day–guard
2025-present
Building @takedayguard.  
Forbes-featured Korean wellness startup founded by Brown University alumni.

View Project






Creative Tech
2026- present
Pushing the boundaries of creative technology.
Interactive simulations and visual prototypes / 3D explorations developed and engineered through Google AI Studio and Gemini Canvas.


View Project









KRUSH
2025
Krush, a startup Asian dating app, needed a bold rebrand to stand out—calling for an OOH and social campaign that blended cultural authenticity with modern dating aesthetics.

View Project




Zillow

Liberty is worth paying for

2022
Gen Z stayed home during COVID. Now, they’re finally ready to move out.
So Zillow talks about little relatable freedoms; The freedom you have when you rent your own place is priceless.

View Project




Impossible Foods
Impossible Formula

2022
A cheeky campaign that challenges the misconception that plant-based meat is made of harmful, artificial substances—by spelling out Impossible Meat’s ingredients using their scientific names, turning fear into curiosity.





© 2025 LINDSEY BAEK