Building @takedayguard.
Forbes-featured Korean wellness startup founded by Brown University alumni.
View Project
Forbes-featured Korean wellness startup founded by Brown University alumni.
View Project
KRUSH
2025
2025
Krush, a startup Asian dating app, needed a bold rebrand to stand out—calling for an OOH and social campaign that blended cultural authenticity with modern dating aesthetics.
View Project
View Project
Zillow
Liberty is worth paying for
2022
Liberty is worth paying for
2022
Gen Z stayed home during COVID. Now, they’re finally ready to move out.
So Zillow talks about little relatable freedoms; The freedom you have when you rent your own place is priceless.
View Project
So Zillow talks about little relatable freedoms; The freedom you have when you rent your own place is priceless.
View Project
Impossible Foods
Impossible Formula
2022
Impossible Formula
2022
A cheeky campaign that challenges the misconception that plant-based meat is made of harmful, artificial substances—by spelling out Impossible Meat’s ingredients using their scientific names, turning fear into curiosity.
© 2025 LINDSEY BAEK