Made in Seoul. Creative based in NYC.
Lindsey Jinwon Baek was born and raised in Seoul, South Korea, surrounded by films, music, and art. That early immersion shaped her pursuit of “a decent creative job that would let her travel the world.” In her teens, she was set on becoming a violinist, until a persistent feeling told her that she somehow needed to be in New York.
She followed that instinct to the School of Visual Arts, and somewhere between classes, she found herself captivated by the billboards and film campaigns lighting up Times Square. That obsession pulled her into advertising, a move that opened doors to work across agencies, brands, and industries, each time chasing work that’s not just eye-catching, but meaningful and lasting.
When she’s not working, you’ll probably find her deep in a Youtube rabbit hole, collecting vinyl at record stores, or getting her daily dose of serotonin at local dog parks.
She followed that instinct to the School of Visual Arts, and somewhere between classes, she found herself captivated by the billboards and film campaigns lighting up Times Square. That obsession pulled her into advertising, a move that opened doors to work across agencies, brands, and industries, each time chasing work that’s not just eye-catching, but meaningful and lasting.
When she’s not working, you’ll probably find her deep in a Youtube rabbit hole, collecting vinyl at record stores, or getting her daily dose of serotonin at local dog parks.
Experience
School
Google | Jun ’25 - Present
Social Creative at Google Brand Studio
Art Director + Writer
KRUSH | Dec ’24 - May ’25
Freelance Brand Creative
The Martin Agency | Jun - Aug ’24
Art Director Resident
Penske, TIAA, UPS, OREO, Columbia
Barbarian | Jun - Aug ’23
Creator Intern
AMEX, Samsung
Social Creative at Google Brand Studio
Art Director + Writer
KRUSH | Dec ’24 - May ’25
Freelance Brand Creative
The Martin Agency | Jun - Aug ’24
Art Director Resident
Penske, TIAA, UPS, OREO, Columbia
Barbarian | Jun - Aug ’23
Creator Intern
AMEX, Samsung
School of Visual Arts
BFA Advertising
Class of 2024
Recognition
The Webby Awards 2025
People’s Voice Winner
Advertising, Media & PR Student | Velveeta
D&AD 2024 New Blood Awards
Wood Pencil | Airbnb
Young Ones ADC 2024 Finalist
Branded Content / Entertainment | Velveeta
Young Ones ADC 2024 Finalist
Integrated | Velveeta
People’s Voice Winner
Advertising, Media & PR Student | Velveeta
D&AD 2024 New Blood Awards
Wood Pencil | Airbnb
Young Ones ADC 2024 Finalist
Branded Content / Entertainment | Velveeta
Young Ones ADC 2024 Finalist
Integrated | Velveeta
“trustworthy” “kind” “funny” “patient” “ambitious”
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(lovely handwritten notes 🥰 )
Film scores
Letterboxd
Goodreads
Pale Blue Dot
Here’s to the Crazy Ones
Insert Complicated Title Here
A Kinder, Gentler Philosophy of Success
© 2025 LINDSEY BAEK