Made in Seoul. Creative based in NYC.
Lindsey Baek was born and raised in Seoul, surrounded by films, music, and art. That early immersion shaped her pursuit of “a decent creative job that would let her travel the world.” In her teens, she was set on becoming a violinist, until a persistent feeling told her that she somehow needed to be in New York.
She followed that instinct to the School of Visual Arts, and somewhere between classes, she found herself captivated by the billboards and film campaigns lighting up Times Square. That obsession pulled her into advertising, a move that opened doors to work across agencies, brands, and industries, each time chasing work that’s not just eye-catching, but meaningful and lasting.
When she’s not working, you’ll probably find her deep in a youtube rabbit hole, collecting vinyl at record stores, or getting her daily dose of serotonin at local dog parks.
She followed that instinct to the School of Visual Arts, and somewhere between classes, she found herself captivated by the billboards and film campaigns lighting up Times Square. That obsession pulled her into advertising, a move that opened doors to work across agencies, brands, and industries, each time chasing work that’s not just eye-catching, but meaningful and lasting.
When she’s not working, you’ll probably find her deep in a youtube rabbit hole, collecting vinyl at record stores, or getting her daily dose of serotonin at local dog parks.
Experience
Google | 2025 - Present
Creative / Art Director @ Google Brand Studio
KRUSH | 2025
Freelance Brand Creative
The Martin Agency | 2024
Art Director Resident
Barbarian | 2023
Creator Intern
Google | 2025 - Present
Creative / Art Director @ Google Brand Studio
KRUSH | 2025
Freelance Brand Creative
The Martin Agency | 2024
Art Director Resident
Barbarian | 2023
Creator Intern
Alumni
School of Visual Arts
BFA Advertising
Class of 2024
Recognition
The Webby Awards 2025
People’s Voice Winner
Advertising, Media & PR Student | Velveeta
D&AD 2024 New Blood Awards
Wood Pencil | Airbnb
Young Ones ADC 2024 Finalist
Branded Content / Entertainment | Velveeta
Young Ones ADC 2024 Finalist
Integrated | Velveeta
The Webby Awards 2025
People’s Voice Winner
Advertising, Media & PR Student | Velveeta
D&AD 2024 New Blood Awards
Wood Pencil | Airbnb
Young Ones ADC 2024 Finalist
Branded Content / Entertainment | Velveeta
Young Ones ADC 2024 Finalist
Integrated | Velveeta
“trustworthy” “kind” “funny” “patient” “ambitious”
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(lovely handwritten notes)
letterboxd and music are big parts of my soul :)
pale blue dot
here’s to the crazy ones
insert complicated title here
a kinder, gentler philosophy of success
© 2026 LINDSEY BAEK