make people laugh or cry



Made in Seoul. Art Director based in NYC.

Raised on David Fincher films, Hans Zimmer scores, and a lot of classical music- though my most recent obsession is Fred Again..

I channel all that rabbit-hole energy and genuine curiosity into building something brilliant. Whether I'm collaborating with agencies, start-up founders, storytellers, or Gen AI creatives, the goal is always to make the work feel more human and meaningful. Because what’s the earth without the voices of art?

Always looking for the most interesting side quest.















Experience

  • Google | 2025 - Present
    Creative / Art Director @ Google Brand Studio

  • day–guard | 2025 - Present
    Growth / Creative

  • KRUSH | 2025
    Freelance Brand Creative

  • The Martin Agency | 2024
    Art Director Resident

  • Barbarian | 2023
    Creator Intern


Recognition

  • The Webby Awards 2025
    People’s Voice Winner 
    Advertising, Media & PR  |  Velveeta

  • D&AD 2024 New Blood Awards
    Wood Pencil | Airbnb

  • Young Ones ADC 2024 Finalist
    Branded Content / Entertainment |  Velveeta

  • Young Ones ADC 2024 Finalist
    Integrated | Velveeta



see the reviews:

“trustworthy” “kind” 
“funny” “patient” “ambitious” 

put me on to..

your favorite films and music

daily dose of brain nourishment

pale blue dot
here’s to the crazy ones
insert complicated title here
a kinder, gentler philosophy of success



© 2026 LINDSEY BAEK