day–guard
2025-present
2025-present
day–guard is a Forbes-featured Korean vitamin jelly stick that supports your health, founded by Brown University alumni.
Coming on board as a Growth & Brand Creative gave me the chance to build everything from scratch. We operated with total creative freedom and a "make it and test it" mindset— trading endless approval cycles for rapid experimentation.
Beyond the fast-paced execution, our core focus was always asking why: Why should people care about this product? Why does this matter? And how do we make an execution that actually resonates with our audience? That question drove everything we touched.
From designing the website and mocking up billboards to rapid-fire tagline revisions, filming content, and running the social channels.
Go to
Coming on board as a Growth & Brand Creative gave me the chance to build everything from scratch. We operated with total creative freedom and a "make it and test it" mindset— trading endless approval cycles for rapid experimentation.
Beyond the fast-paced execution, our core focus was always asking why: Why should people care about this product? Why does this matter? And how do we make an execution that actually resonates with our audience? That question drove everything we touched.
From designing the website and mocking up billboards to rapid-fire tagline revisions, filming content, and running the social channels.
Go to
launch film:
creative direction:
ingredients:
texture:
exploration: