Hulu
F**k Netflix and Chill



Client: Hulu
Role: Art Direction, Design & Copywriting
Instructor: Ryan Paulson





Just having a lot of shows on a streaming service isn’t enough.
How do we convince the audience that Hulu’s catalog has more TV shows you actually want to watch?
So Hulu goes wild.

“No wonder you Netflix and Chilled. You’re bored.”

Hulu and Chill? It can’t be possible.
Because you're not going to be interested in doing anything else, except watching Hulu.
And that’s how Hulu keeps its pride.






















Hulu Theater X Valentine’s Day


All the single Valentines can gather around for the Premiere of upcoming series.
Hulu’s ambitious and never-ending mission is to help you find a way to shamelessly be alone on Valentine’s day.













Hulu and Hug


Hulu launches a free hug campaign, which is way more wholesome than Netflix and Chill.