AirbnbHoliday Home


Role: Concept, Art Direction, Copy, Video Editing
D&AD 2024 Young Bloods Awards- Wood Pencil



From Screen to Table.
A campaign that brings two generations together IRL—
bridging Gen Z's digital isolation and elders' holiday loneliness.







73% of Gen Z report feeling lonely due to social media addiction and less real interaction. 
However, during the holiday season, both lonely Gen Z and elderly individuals can experience feelings of isolation.

Airbnb presents: "Holiday Home" – where local elders welcome Gen Z who have nowhere to go for the holidays.
A home-cooked meal, a warm conversation, a place that feels like home—because no one should spend the season alone.









With a new Airbnb category just for Gen Z and personal invites on Spotify, 
we’re bringing two generations together for a holiday that’s more about heart than travel.






Credits: 
Instructor: Jay Marsen & Lex Beltron