AirbnbHoliday Home
Role: Concept, Art Direction, Copy, Video Editing
D&AD 2024 Young Bloods Awards- Wood Pencil
Role: Concept, Art Direction, Copy, Video Editing
D&AD 2024 Young Bloods Awards- Wood Pencil
A campaign that brings two generations together IRL—
bridging Gen Z's digital isolation and elders' holiday loneliness.
73% of Gen Z report feeling lonely due to social media addiction and less real interaction.
However, during the holiday season, both lonely Gen Z and elderly individuals can experience feelings of isolation.
Airbnb presents: "Holiday Home" – where local elders welcome Gen Z who have nowhere to go for the holidays.
A home-cooked meal, a warm conversation, a place that feels like home—because no one should spend the season alone.
With a new Airbnb category just for Gen Z and personal invites on Spotify,
we’re bringing two generations together for a holiday that’s more about heart than travel.
Credits:
Instructor: Jay Marsen & Lex Beltron