Durex HUEPHORIA



Client: Durex
Role: Art Direction, Design & Copywriting
Partner: Hyereen Nam
Instructor: Gio Serrano













79% of women report feeling self-conscious and insecure 
about their bodies during intimate moments.

And 63% agree that lighting is crucial for romance 
because it boosts body confidence and romantic moods.





Introducing Huephoria, by Durex and Philips Hue.
A love button that gives romantic, sensual lighting that will turn you on.










A simple tap sets the mood wherever Philips Hue is installed, 
 triggers a sensual Spotify playlist, and dispenses condoms 
so you can stay safe while living dangerously.