Durex Huephoria
Role: Concept, Art Direction, Copy, Video Editing
A campaign that turns lighting into foreplay—
boosting confidence and intimacy with Huephoria,
a sensual love button from Durex x Philips Hue.
The real barrier to intimacy isn’t chemistry—it’s confidence.
63% of women say lighting changes everything.
So Durex x Philips Hue created Huephoria—a sensual love button that sets the mood with light, and turns you on.
A simple tap sets the mood wherever Philips Hue is installed, triggers a sensual Spotify playlist,
and dispenses condoms, so you can stay safe while living dangerously.
Credits:
Instructor: Gio Serrano
Partner: Hyereen Nam