Penske
Gain Ground
The Martin Agency
Role: Concept, Art Direction
Every Detail Matters. Every second counts.
A campaign that turns logistics’ dirtiest details
into real-time sustainability—one second at a time.
MANIFESTO
Penske puts out as much CO₂ as three national airlines—
and in a category with no clear sustainability leader,
that’s a problem.
Instead of long-winded promises,
we showed how Penske is cutting emissions now—
turning the world’s dirtiest industry into a cleaner one,
one second at a time.
ACTIVATION
FILM
Credit:
Creative Director: Sean Riley
Copy: Faith Canipe
Copy: Faith Canipe