Dove

THE WAKE UP CALL



Client: Dove
Role: Art Direction, Design & Copywriting
Partner: Hyereen Nam
Instructor: Gio Serrano




In a world where harassment is creating so much noise, 
women cannot embrace themselves in a positive way.

Reimagining the next twenty years, 
we want to alert society about this problem and help women better embrace their beauty.

97% of women in the US have been sexually assaulted, whether in public, private, or both. 
And that number comes as a surprise to most men.










Dove takes over all the LED billboards in the city 
to give alerts of harassment from women written and heard online and offline.






























The Wake Up Call Archive also collects the harassment live, 
and the billboard alerts whenever there are new harassment updates in the archive. 








The AI keyboard prevents further harassment 
by correcting or persuading people whenever they write harassing texts.