Dove
The Wake Up Call
Role: Concept, Art Direction, Copy
Instructor: Gio Serrano
Partner: Hyereen Nam
Instructor: Gio Serrano
Partner: Hyereen Nam
Harrassment is everywhere- yet still ignored.
Dove empowers women to embrace real beauty—but how can they, when the world objectifies them?
97% of women in the U.S. face sexual harassment, yet most men don’t realize the scale of the problem.
With real-time monitoring, billboards, and an AI keyboard fostering safer conversations,
Dove is making harassment impossible to ignore—so confidence isn’t taken before it begins.
Dove takes over all the LED billboards in the city
to give alerts of harassment from women written and heard online and offline.
The Wake Up Call Archive also collects the harassment live,
and the billboard alerts whenever there are new harassment updates in the archive.
The AI keyboard prevents further harassment
by correcting or persuading people whenever they write harassing texts.