Hulu
Hulu and Thrill

Role: Concept, Art Direction, Copy

Instructor: Ryan Paulson

Netflix owns Chill. Hulu owns Thrill.
Streaming isn’t just about content—it’s about culture.
Netflix is for chilling. Hulu is where you actually watch.
No room for distractions. Just pure, locked-in TV.

Social

Hulu pulls you in with relatable chaos—because watching isn’t enough. You get completely lost.

From ignored messages to post-episode meltdowns, Hulu isn’t for chill.
It’s for full-blown obsession.

Experiential:
Hulu: The No-Chill Stay

Checking in? More like locking in.
If you’ve been trying to finish that Hulu show with your partner but got slammed with work, get ready for the ultimate staycation.
Hulu has transformed this room into the ultimate binge-watching trap, designed for one thing only: watching Hulu like your life depends on it.

This suite comes with blackout curtains, stress balls, and an emergency supply of caffeine.
Hulu Presents: A stay where you don’t check out—mentally, at least.

< Velveeta Cheesy Thrillers

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