21 Grams
Your Mark
Tells a Story
Tells a Story
Instructor: Ryan Paulson
Role: Concept, Art Direction, Copy
Role: Concept, Art Direction, Copy
A new digital coloring tool designed to empower postpartum mothers
to embrace and celebrate their marks.
We live in a society that promotes, expects, and celebrates the "perfect" female body.
This expectation is particularly problematic for new mothers who are already navigating the physical and emotional changes that come with childbirth.
This expectation is particularly problematic for new mothers who are already navigating the physical and emotional changes that come with childbirth.
So, we created #YourMarkTellsAStory—
a coloring game designed to show the world that stretch marks and surgical scars are not flaws,
but beautiful imprints of strength, resilience, and love.
Scan the body part you feel insecure about, such as stretch marks, excess skin, or surgical scars, and the game will use those skin marks to create a digital pattern unique to your body.
The game offers mothers an opportunity to color their stretch marks using vibrant colors, transforming them into beautiful works of art.
By coloring and celebrating their bodies, moms can feel proud of their postpartum journey and the physical changes that come with it.
By coloring and celebrating their bodies, moms can feel proud of their postpartum journey and the physical changes that come with it.
The game encourages moms to view their marks as a unique piece of art
that tells a story about their journey through motherhood.
that tells a story about their journey through motherhood.