VelveetaCheesy Thrillers
Role: Concept, Art Direction, Copy, Video Editing
Young Ones ADC 2024 - Merit- Advertising: Integrated
Young Ones ADC 2024 - Merit- Advertising: Branded Content / Entertainment
Role: Concept, Art Direction, Copy, Video Editing
Young Ones ADC 2024 - Merit- Advertising: Integrated
Young Ones ADC 2024 - Merit- Advertising: Branded Content / Entertainment
A campaign to win back Gen Z who left for streaming.
We turned Netflix’s bloodiest thrillers into cheesy yellow delights,
swapping horror’s signature red for Velveeta gold.
Movie posters changed. Social feeds went cheesy.
And with IMDb, we had audiences leave cheesy reviews for their favorite thrillers.
The best-rated films?
They hit the big screen at The Velveeta Film Festival—a theatrical ode to delicious, drama-free thrills.
Credits:
Instructor: Gio Serrano
Partner: Hyereen Nam
Partner: Hyereen Nam